About Us

So, hi. This is us.

Just a little blog, a few opinions, and many feelings about throw pillows. Here’s a tiny bit about who we are and what we’re doing in the first place.

The Whole Story

How this blog actually started

This is probably embarrassing for me, but I’ll tell it anyway. So for context, I was sitting on my kitchen floor (I promise there’s a good reason for this, but it’s a long story) with a cup of tea that had gone completely cold while I scrolled through a blog that I’d been following for like, three years. The blog post I was reading was titled \”10 Easy Ways to Refresh Your Bedroom\” and I have to admit, it was very pretty. The photos were great, and the author even had a Le Creuset situaiton that made me jealous.

While reading it, I imagined this woman has never really had a tough week. I know that’s unfair; I don’t know her. Maybe she did have a bad week. But the blog felt like it didn’t have room for that. Everything seemed fine, the sheets were always linen, and nobody ever, you know, had a little cry in their car.

I wish there were blogs where people would say, \”Yes, the sheets are from Target, and they’re great, actually.\” Blogs that give relationship advice that don’t sound like they just lifted them from some self-help book your aunt got in 2008. Blogs where people describe how to decorate a rental like an actual human who can’t paint the walls.

“I want to read a blog where someone admits the sheets are from Target and they’re great, actually.”

I think I started writing this, wow, about three years ago now? Probably? My memory is a little blurry. But the idea hasn’t changed over the years. I wanted to create a space that felt like a friend was talking to you. Not trying to sell you anything. Not curating some perfect life. Just sharing what she knows, what she is still figuring out, and the random good lipstick she found at Target. (I love Target. Not sponsored. Just being honest.)

Initially, Outside My Nest expanded at a glacial pace, primarily due to women sharing posts in their social circles, which is an incredible honor for any author. Then, we started inviting other women to join us in writing. Women who approach things differently than I do, care about different issues, and see things I don’t. Instantly, it made everything a hundred times better. So now there are a few of us. And we don’t always see eye to eye. (You should have seen our internal Slack channel about “are area rugs over a carpet okay” that got HEATED, you guys.) But all of us share this singular conviction: women deserve to have writing that is respectful to them.

This is essentially the entire story. A kitchen floor, cold tea, a blog, some friends. And here we are.

What We Believe

A few things we are, like, very serious about

We’re not going to pretend we have some massive manifesto. (Honestly, who has the time?) But there are three things we keep coming back to, every time we sit down to write something.

i.

Real over Pretty

Pretty is great and we love pretty, but we will always choose an honest version of a story over a polished version. Always. We trust you to handle this, you’re a grown woman, you know.

ii.

Useful, Actually

If a post is going to be 1,800 words, it had better leave you with something. An idea, a feeling, a thing to try, a thing to stop doing. Otherwise, we just wasted both of our afternoons.

iii.

Soft, Not Saccharine

It’s possible to be warm with out being syrupy. We can be kind without being a doormat. We can be caring without being weird. There is a balance in there and we are always trying to reach it. Sometimes we miss it. Mostly we don’t.

Jessica Williams
Jessica Williams, founder of Outside My Nest
Jessica Williams
Founder & Editor

A bit more about Jessica

Hi again! Here’s the longer version. I grew up in a super tiny town (sorry, mom, but I can’t name it). I was the kid who moved around all the furniture in her bedroom every other weekend and read a ridiculous amount of magazines under the covers. I went to college expecting to be some super serious writer and do serious writing. Instead, I became a person with very niche interests around throw pillows. I think, to be honest, that this was always going to happen.

I spent almost a decade working in marketing before this blog, which taught me a great deal about what I definitely did not want to spend my time doing. I left that position in 2023 with no real plan, which is usually something I would not recommend, but it turned out fine. Outside My Nest is what resulted from that.

When not writing, I am usually watching something British, reading fiction, or staring into my fridge thinking about what to eat. I have one cat (his name is Pickle and he is a menace). I drink probably too much tea. I am, in general, precisely as described.

xo, Jessica
The Team

The other women who make this place go

A handful of authors I trust completely. They’re smart, they’re hilarious, and frankly they make me seem like I know what I’m talking about. (I don’t, not usually. But they sort of assist.)

M

Margot Ellery

Home & Decor Writer

Margot writes most of the home posts, which is for the best, since she is the only one of us who has any taste. She has a small apartment that somehow gives off country house vibes, and she knows where to get good sheets.

N

Nadia Okonkwo

Relationships Writer

Nadia has ample experience writing about relationships and love. She’s married, divorced, and married again (to the same guy, with different problems, it’s a long story) she has the collective wisdom of four women. Also she has great book recommendations.

R

Rosalind Vega

Lifestyle & Wellness

Rosalind takes care of the soft, slow stuff. Routines, books, beauty, the quieter things. She used to be a yoga teacher and then a nurse, and now mostly is a writer. She has the calmest energy of anyone you will ever meet. Genuinely.

How We Write

A few quick promises, since you’re here

We don’t want to create an entire editorial standards document because, to be honest, who reads those? There are a few things that we simply won’t do. So, to be clear, here it is.

No sponsored fluff We do not accept sponsored posts, and if we do decide to in the future, we will mark it so that it is very obvious.

No AI Ghostwriting All of the text is created by real women. While we do use AI for spellcheck, the writing is all ours.

No Advice We Wouldn’t Take If we suggest something, at least one of us has done it. We aren’t just pulling things out of the air.

Simplicity at its finest If we don’t know, we will say we don’t know. If we decide to change our mind, same will be said. What could be easier than that?

Stay in Touch

Okay so if you made it this far, we kind of love you

If anything we said sounds appealing to you, you should definitely grab the newsletter. It goes out about the same time there’s something to say (no spam, no fluff, no schedule we don’t keep). You can leave anytime, no hard feelings.

It would mean a lot to me.

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